William Rast

The shopper who wants denim with a rock-and-roll cut - slim leg, dark wash, a jacket thrown over a plain tee - has a label built for exactly that. William Rast jeans are the reason the tee gets a jacket. The cut is the point. What happened to William Rast jeans? The Los Angeles label that started in 2005 keeps making the same denim, and its jeans, tees and jackets sell through stores like ours today. Justin Timberlake and Trace Ayala started William Rast together, naming the label as a mashup of their grandfathers' names. The rack here leans into that same mix: men's button-downs and graphic tees, women's blouses, a handful of bomber jackets, and women's straight-leg and skinny jeans in the washes the label built its name on. The fit holds. Denim built on a real story is worth a second look. Hudson jeans sit right next to it on the rack for anyone comparing cuts.

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