Nike

Nike shirts start with a Boys Park Derby Soccer Jersey, the kind of piece that gets worn until it's outgrown - mesh panels for movement, a crest on the chest, built for an actual game rather than the sidelines. That's the rack here: short-sleeve jerseys, logo tees stamped with the Swoosh, and running shorts cut for girls who don't slow down. Women's graphic tees carry the same mark in a simpler cut, easy to throw on and go. Nike started small - a company called Blue Ribbon Sports, founded in 1964 by Bill Bowerman and Phil Knight, before the Nike name and the Swoosh took over in 1971. Decades on, that mark still does the same job on a plain tee or a kids' jersey: instant recognition. No mistaking it. The Park Derby jersey on this rack is cut to get grass-stained; the graphic tees just need somebody to put them on.