Material Girl

"Material Girl" isn't a Halloween costume kit, and it isn't a Madonna tribute act — it's a juniors clothing brand. Madonna and her daughter, Lourdes Leon, launched the line in 2010, naming it after Madonna's own 1985 single but aiming the clothes at real closets, not concert stages. It launched as a department-store exclusive, sized for teens who wanted the attitude without the costume. That attitude shows up in the stock here: graphic tees with mesh cutouts down the back, bodycon dresses finished in a flocked abstract print, cropped sweatshirts printed with weekend slogans like 'Fri Sat Sun Repeat,' a floral bodysuit, and tropical-print tees built to wear loud on their own. Hoodies, jumpsuits and rompers, and pants round out the rack, all cut to the same juniors fit the line launched with. Wondering where the line went once its department-store run ended? It landed here. The flocked bodycon dress and the 'Fri Sat Sun Repeat' sweatshirt are still exactly this loud.