Lucky Brand built its reputation on jeans that fit like they were made for you, not the runway. Founded in Los Angeles in 1990 by Gene Montesano and Barry Perlman, the label grew out of a simple idea: denim should feel personal, worn-in, and full of character from the first wear. That spirit still shows in the small details, like the four-leaf clover and "Lucky You" stitched onto every pair as a quiet nod to good fortune. You will find that same easygoing, vintage-inspired attitude across tops, sweaters, dresses, and swimwear, each piece mixing Americana influences with a relaxed, lived-in feel. Soft fabrics, flattering cuts, and washes that look like they have a story to tell make it easy to build a wardrobe around pieces you actually want to reach for. Whether you are layering a cozy sweater, slipping into a breezy dress, or pulling on your go-to jeans, Lucky Brand gives you effortless style with real character. Bring that laid-back California confidence into your own closet and wear Lucky Brand your way.
Lucky Brand
Lucky BrandShaker Ribbed Henley Sweater-43%$ 44 97$79.50
Lucky BrandAdvanced Stretch Tapered Slim Jeans-43%$ 55 97$99.00
Lucky BrandClassic Five-Pocket Linen Casual Chino Shorts-43%$ 44 97$79.50
Lucky BrandFind Your Path Studded Graphic T-Shirt-41%$ 28 97$49.50
Lucky BrandRibbed Polo Shirt-43%$ 44 97$79.50
Lucky BrandPopover Camp Tunic Blouse-56%$ 34 97$79.50
Lucky BrandWool Blend Coat-49%$ 100 97$199.00
Lucky BrandRolled Cuffs Point Collar Button Down Blouse-47%$ 41 97$79.50
Lucky BrandStrapless Peplum Sleeveless Blouse Top-48%$ 40 97$79.50- Lucky BrandDanger I Am A Hugger Graphic T-Shirt-49%$ 19 97$39.50
- Lucky BrandDye-Pattern Button Up Shirt-43%$ 55 97$99.00
- Lucky BrandMonotone Cropped Graphic T-Shirt-55%$ 17 97$39.50
- Lucky BrandEasy Rider Bootcut Regular Jeans-57%$ 42 97$99.00
- Lucky BrandSmocked Button Up Shirt-56%$ 38 97$89.50
- Lucky BrandCorset Mini Dress-50%$ 59 97$119.00
- Lucky BrandHandcrafted Knit Blouse-53%$ 41 97$89.50
- Lucky BrandSienna Straight Leg Slim Boyfriend Jeans-56%$ 38 97$89.50
- Lucky BrandButton Fly Tapered Skinny Jeans-56%$ 38 97$89.00
- Lucky BrandStretch Straight Leg Slim Jeans-57%$ 42 97$99.00
- Lucky BrandFrayed Hem Casual Cargo Shorts-56%$ 38 97$89.50
- Lucky BrandHenley Peplum Blouse-56%$ 34 97$79.50
- Lucky BrandPopover Knit Blouse-56%$ 34 97$79.50
- Lucky BrandPatchwork Straight Leg Relaxed Jeans-57%$ 55 97$129.00
- Lucky BrandUtility Straight Leg Casual Pants-57%$ 42 97$99.00
- Lucky BrandFloral Ruffle Midi Asymmetrical Dress-57%$ 55 97$129.00
- Lucky BrandEmbordered Accents Peasant Blouse-56%$ 38 97$89.50
- Lucky BrandEasy Rider Comfort Stretch Bootcut Regular Jeans-52%$ 47 97$99.00
- Lucky BrandCable Stitch Cardigan Sweater-57%$ 42 97$99.00
- Lucky BrandHalf Zip Knit Pullover Sweater-57%$ 42 97$99.00
- Lucky BrandEmbroidered Babydoll Baby Doll Blouse-57%$ 42 97$99.00
- Lucky BrandSolid Bikini Swim Bottom-54%$ 23 97$52.00
- Lucky BrandFair Isle Crew Pullover Sweater-57%$ 42 97$99.00
- Lucky BrandDenim Tapered Skinny Jeans-57%$ 42 97$99.00
- Lucky BrandCloud Plaid Boyfriend Button Up Shirt-56%$ 34 97$79.50
- Lucky BrandBlock-Print Midi Dress-54%$ 58 97$129.00
- Lucky BrandFloral Print Basic T-Shirt-50%$ 29 97$59.50
- Lucky BrandCrochet Baja Tunic Dress-57%$ 72 97$169.00
- Lucky BrandRuffled Sleeveless Blouse Top-56%$ 34 97$79.50
- Lucky BrandBridgette Tapered Skinny Jeans-56%$ 38 97$89.50
- Lucky BrandBeaded Embroidered Tunic Blouse-67%$ 33 00$99.00
- Taxonomies.brand: Lucky Brand
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