At the same time that Sonia Rykiel opened her first store in 1968, she also launched her namesake fashion business, which produced apparel, accessories, and fragrances. The Sonia Rykiel Company was established in 1965 with the assistance of Rykiel's husband. Sonia Rykiel has demonstrated, over the course of her career, an ability to design garments that are compatible with actual living styles.