WeLoveFine owes a portion of its success to the incorporation of fan art into its business, creating designs that are reminiscent of the original artwork and distinct from the competition. The company's Mighty Fine Artists program includes more than thirty artists who contribute designs to licensed brands or sometimes original artwork. WeLoveFine finds new artists through quarterly contests in which consumers vote for a design that will be showcased on a new product. Among its products are T-shirts, bags, and dresses, among others.