Vineyard Vines has stores in New York City, Los Angeles, and Chicago. The brand specializes in casual clothing and accessories for men, women, and kids. Vineyard Vines sources its products from all over the world, including Italy, Portugal, France, and Japan. The brand’s target market is young urban professionals who want a high-quality product at an affordable price. Vineyard Vines is committed to sustainability, with a focus on responsible manufacturing and ethical sourcing practices. The Vineyard Vines' motto is “Life’s too short to wear boring clothes." The company’s values are authenticity, quality, and sustainability. Its mission statement is to make better people through better clothes. The brand aims to empower people through products that embody its values of authenticity, quality and sustainability.