Today, Staple is recognized around the world as an iconic symbol of the grit and boundless energy that New Yorkers (and all city dwellers) possess. Aside from being a symbol of New York, The Pigeon is the inspiration for Staple's extensive clothing line and collaborative partnerships around the world. In 1997, Jeff founded Staple, a pioneering New York-based streetwear brand known for its iconic "Pigeon" logo.