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The Rocawear brand is a lifestyle clothing line that focuses on creating clothing that reflects the culture of New York City and the world. The brand values of “being yourself”, “making a difference in the world”, and “having fun” are reflected in every product they make. In addition to these core values, the Rocawear brand also has many different sub-brands. These include Rocawear Sportswear, Rocawear Activewear, Rocawear Babywear, Rocawear Style Lab, Rocawear Swimwear, Rocawear Convertible Suiting, Rocawear Personalized Clothing, and more.

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