Neff is a California-based lifestyle brand that designs, produces and distributes headwear, apparel and accessories. The company was founded in 1953 by Frank Neff Sr., who also invented the beanie hat and the knitted ski cap. In 2011 VF Corporation acquired Neff Inc., which became a subsidiary of its Outlet Collection division. Today it operates primarily as an retailer with some brick-and-mortar locations in California and New York City. However it's still primarily known for its line of beanies.