The Kendall + Kylie company was founded by sisters Kendall and Kylie Jenner, who are widely regarded as fashion icons and experts. Kendall and Kylie Jenner have established themselves as two of the most recognizable faces of this generation, thanks to their innovative and widespread use of social media. The clothes are a reflection of the unexpected nature of the modern young fashionista; stylish, trendy, in control, and on top of the trends.