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Joie

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The founder of the modern lifestyle brand Joie, Serge Azria, thinks every woman should have a silk shirt, a lace top, and a printed dress in her closet. Joie, which debuted in 2001, has quickly become one of the most sought-after clothing brands in the world. Pieces from the Joie collection are airy and breezy, with a modern take on classic designs reminiscent of the effortless elegance of coastal California.

Joie Brand Logo
The founder of the modern lifestyle brand Joie, Serge Azria, thinks every woman should have a silk shirt, a lace top, and a printed dress in her closet. Joie, which debuted in 2001, has quickly become one of the most sought-after clothing brands in the world. Pieces from the Joie collection are airy and breezy, with a modern take on classic designs reminiscent of the effortless elegance of coastal California.

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