The lifestyle company called In Awe of You targets Gen Z's nascent consumers. AwesomenessTV and Macy's have partnered up to come up with this brand offering Coquettish gowns, fashionable clutches, and other amusing accessories like nail decals, phone chargers, and temporary tattoos . The junior girl will look and feel her best for all of the significant social occasions in her life thanks to the In Awe of You assortment.