Lucky Brand is a top designer and maker of high-quality denim and clothing with a vintage look. Barry Perlman and Gene Montesano established Lucky Brand in 1990 in Los Angeles, intending to sell "great-fitting, vintage-inspired jeans." The jeans are designed for people who think for themselves, are creative, and dream. Like the person who wears them, they are made for dancing, working, running, moving, playing, and rock 'n' roll.